MOTÖRHEAD Launches World's First Real Rock Beer: Bastards Lager

June 12, 2012

Rock legends MOTÖRHEAD have launched a real rock beer for all beer lovers — Bastards Lager. The beer is brewed by Swedish brewery Krönleins and can be ordered by the whole case from Systembolaget, the Swedish state liquor shop.

Motörhead Shiraz, MOTÖRHEAD's red wine which was launched about a year ago, has been a huge success with over a quarter of a million bottles sold — six times platinum in musical terms.

"You're never too old for rock 'n' roll and good chilled beer. That always works well together!" says MOTÖRHEAD drummer Mikkey Dee.

Motörhead Bastards Lager is a beer with a lot of attitude — making it the perfect thirst-quencher at the summer's festivals or on the beach with a MOTÖRHEAD track coming through your headphones at high volume.

A recommendation is to drink Bastards Lager chilled together with juicy, freshly grilled burgers on a summer evening.

The Bastards bottle is easily recognizable, as it is adorned with the MOTÖRHEAD logo.

Motörhead Shiraz came first and was followed by Motörhead Vodka. It is, therefore, no surprise that the heaviest rock band in history is now launching, in cooperation with Brands For Fans, the biggest and first real rock beer — Bastards Lager. This light lager will be appreciated by many people, regardless of whether they are beer fanatics or not.

"Motörhead Bastards Lager is a gloriously fresh and fruity beer with a wonderful character of light malt," says Yvonne Wener of Brands For Fans. "It's easy to drink but has a hard rock edge. It's perfect for all those occasions when you feel that craving for a cold beer such as those summer barbecues and picnics, naturally with music pumping at full blast through the loudspeakers."

Name: Motörhead Bastards Lager
Item no.: 89695
Price: SEK 19.90 per 330 ml bottle (only sold in whole cases of 24 bottles)
Alcohol content: 4.7%
Producer: Krönleins
Distributor: Brands For Fans
To order: Systembolaget's to-order range (only in Sweden)
Tasting notes: This Bastard has a refreshing, zesty taste with a nice malt curve and a hint of citrus. A quality beer that can be appreciated by rock 'n' roll fans of all ages.

For more information, visit www.motorheaddrinks.com.

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